How to Get Better Conversions Using a Google Ads Template
One of the most important things in our Google AdWords campaigns is the dashboard, which we call the Google AdWords dashboard or the active user's dashboard. This shows you the statistics about your active campaigns, including the number of clicks, the cost per click, the cost per thousand impressions and the ROI (return on investment) for every click. The creation of this kind of dashboard is done by the Google AdWords campaign manager and you will be given all the necessary instructions. Our Google AdWords campaigns follow the best practices from our partner agencies so that the quality of the end result is as good as possible and our clients get the highest possible conversion rates.
Another important thing in a Google AdWords campaign is the client-facing google ads template, which we call the source code of your ad. The creation of the source code usually requires the help of a programmer from the Ten Thousand Foot View Inc. and this will be a step that you should not be afraid of asking. The problem with creating the kit is that it takes time to implement, but it is well worth it since the kpi's help you in monitoring the performance of your keywords, tracking the clicks and analyzing the data. In addition to the kpi's, the tracking of the ad source code also gives you the ability to store the code in the form of an application and use it whenever you need.
Once you have the source code in place, you will now have the ability to track all the activity of your ads in a more comprehensible way. You can check the average cost per click (CPC) for each keyword in your campaigns, view the click-through rate and the number of impressions it takes to receive a visitor to your site, all of which are important metrics in your advertising campaigns. The tracking of these impressions gives you information on how much money is generated from your ads and it is therefore essential in deciding the strategy and the budget for your future ads.
Once you have created both the kpi's and the source code for your Google AdWords campaigns, you will now have to access the internal reports of Google Analytics to check the progress of your campaigns. These reports will give you a better understanding of the performance of your ad campaigns. There are two different ways through which you can access the internal reports of Google Analytics: either through the dashboard or through the reporting tool that they provide for you within the application. The dashboard provides you with the key metrics and the other one provides with the detailed reports. Click this link to find more details related to this subject.
To get the detailed reports, you can either export the report using the report export option available on the dashboard, or you can log in to the google accounts section and then export the report there. When you have downloaded the report, you can now sit and analyze the data provided therein. Analyzing the data will help you understand which ad group is producing more revenue and which ones are not. If you find a particular ad group that is not performing well, you can look at the other ad groups in your campaign and see whether they are performing better or worse. This will help you improve your ad group and improve your click-through rate. Once this is done, you will be able to increase your CTR or click-through rate and thus boost your revenue.
For you to get more enlightened about this subject, see this post: https://en.wikipedia.org/wiki/Pay-per-click.
